YouTube offers a variety of advertising formats that can help you reach your marketing goals. Whether you’re looking to raise awareness for your brand or drive sales, we have an ad format that’s right for you.
Keyword targeting allows you to reach people based on the words they’ve searched for on YouTube and Google. You can target your ad to appear in the search results for specific keywords, or target your ad to appear on specific YouTube videos that mention those keywords.
In-stream ads are video ads that appear before, during, or after other videos on YouTube. You can use in-stream ads to reach people who are already engaged with video content and are more likely to watch your ad all the way through.
Bumper ads are short, non-skippable video ads that must be watched before a viewer can see the video they’ve selected. Bumper ads are ideal for raising awareness of your brand or message, and can be used to drive consideration or even sales.
Overlay ads are semi-transparent image or text ads that appear on the bottom 20% of a video. Overlay ads are less intrusive than other ad formats, and can be a good way to drive awareness or sales.
Card ads are clickable images or videos that appear on the right side of a video. Card ads can be used to promote other videos, channels, or websites.
TrueView ads are skippable or non-skippable video ads that appear before, during, or after other videos on YouTube. TrueView ads are flexible and can be used to achieve a variety of marketing goals, from raising awareness to driving sales.
Pre-roll ads are short video ads that play before a main video on a website or app. These ads can be up to 30 seconds long, and are typically skipped after 5 seconds by the viewer. Pre-roll ads are a great way to reach a wide audience with your marketing message, as they can be seen by anyone who watches a video on the site or app where they’re running.
Mid-roll ads are video ads that appear in the middle of a video. They are typically skippable, meaning that viewers can choose to skip them after a few seconds. Mid-roll ads are a great way to monetize video content, especially longer videos. They are less intrusive than pre-roll ads (which appear before a video) and post-roll ads (which appear after a video), and they give viewers the option to skip them if they’re not interested.
Bumper ads are 6-second, non-skippable video ads that play before, during, or after YouTube videos. Bumper ads are a great way to reach out to potential customers and promote your brand. They are short, sweet, and to the point, and they can be very effective in getting your message across.
TrueView Ads are video ads that give viewers the option to skip the ad after five seconds. These ads are effective because they are only shown to people who are interested in your product or service.
Masthead ads are the large banner ads that you see at the top of many websites. They are usually one of the first things that visitors see when they arrive on a website, so they can be a very effective way to get your message across.
Masthead ads are typically sold on a CPM basis (cost per thousand impressions), so you will pay a certain amount for every thousand people who see your ad. The prices can vary depending on the website and the size of the ad, but they are usually quite expensive.
If you are interested in buying a masthead ad, you should contact the website directly to discuss pricing and availability.
Sponsored Cards are a great way to get your message in front of potential customers. They are similar to ads, but they are specifically designed to be shared on social media platforms like Facebook and Twitter. When someone shares your Sponsored Card, their followers will see it in their feed, and they will be able to click through to your website.
Sponsored Cards are an effective way to reach out to potential customers who may not be familiar with your brand. They are also a great way to build brand awareness and increase traffic to your website.
Annotations are a way to add notes, comments, or other information to a document. They can be used to explain a concept, provide instructions, or give additional information about a topic. Annotations can be added to any type of document, including PDFs, images, and videos.
End screens are a YouTube feature that allow creators to promote their other content, links, or merchandise at the end of their videos. By adding an end screen, you can increase video views and engagement, as well as drive traffic to your other channels or websites.
1. Youtube Advertising Formats: Pre-Roll Ads
2. Youtube Advertising Formats: Bumper Ads
3. Youtube Advertising Formats: Overlay Ads
4. Youtube Advertising Formats: Skippable Ads
5. Youtube Advertising Formats: Non-Skippable Ads
6. Youtube Advertising Formats: Sponsored Cards
7. Youtube Advertising Formats: Masthead Ads